Pipeline Volume Calculator
See exactly how many meetings and how much revenue your LinkedIn outreach can generate.
You’re not paying for the software.
You’re paying for booked calls.
In your diary, every month.
Your perfect ideal customer, booked in. If even one of those calls becomes a £1,000+/month contract…
…you’ve made ten times what you spend.
Not sure what to enter? Here's how to find your real metrics.
Finding Your TAM on LinkedIn
1. Go to LinkedIn and click "Search" at the top 2. Switch to the "Companies" tab 3. Filter by Industry, Company Size, and Location 4. The total results count is your approximate TAM 5. With Sales Navigator, you get more precise filters: revenue, headcount growth, technology used, and more
Pro tip: If you serve a niche market (e.g. "SaaS companies with 50-200 employees in the UK"), your TAM might be 5,000-20,000. If you serve a broad market (e.g. "all SMBs in Europe"), it could be 500,000+.
Determining Your ICP Match Rate
Your ICP (Ideal Customer Profile) is the subset of your TAM that's the best fit for your product. Ask yourself: • What company size closes fastest for you? • Which industries have the highest close rate? • What revenue range can afford your pricing? • Do they use specific tools or technologies? The percentage of your TAM that meets ALL of these criteria is your ICP match rate.
Industry Benchmarks
If you don't have your own data yet, use these as starting points:
- Email enrichment rate: 30-50% (tech/SaaS) | 20-35% (traditional industries)
- Meeting book rate: 0.3-0.5% (cold) | 1-3% (warm/targeted)
- Show rate: 60-70% average | 80%+ with reminders and agenda
- Close rate: 15-25% (high-ticket B2B) | 30-50% (lower-ticket)
Total companies matching your ICP filters
Percentage of TAM that matches your ideal customer profile
Percentage of matched leads with verified email addresses
Average number of follow-up emails per lead
Percentage of emails that result in a booked meeting
Percentage of booked meetings where the prospect shows up
Percentage of meetings that result in a closed deal
Average revenue per closed deal
Serviceable Addressable Market
3.0K
Enriched Leads (with email)
1.2K
Daily Sends
13
Daily Emails (inc. follow-ups)
39
Meetings Per Day
0.2
Meetings Per Month
4.3
Shows Per Month
2.6
New Clients Per Month
0.5
Projected Revenue Per Month
$2.6K
Projected Revenue Per Year
$30.9K
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